In industries where the standard has already been established it becomes quite difficult to break out. Sometimes you have to break some rules to really stand out as a trailblazer. This is what Doe Deere has managed to do over the years. She has broken the rules, and she has propelled her way into a business were few people succeed.
Lime Crime is the brand that has become one of the most recognizable new brands for the young adolescent crowd. This is not a fluke. Her success has been carefully orchestrated, and her plans for growth are well devised methods that show off her marketing talent. What Doe Deere represents is a young adult that is wise enough to build a cosmetics line but still young enough to realize the value of staying connected with her fan base.
Doe Deere has started blogs and built a world of fans on Twitter and Facebook. She has been seen online applying makeup and introducing the world through her new products. In many cases she is trying these products on herself. That is what makes Doe Deere different. She is breaking the unspoken rule of promoting hers own products. In most cases the cosmetic companies acquire celebrities to make their brands known. Doe Deere took the unorthodox path and somehow managed to build a success without celebrity status.
Fortunately, Doe Deere lives in the age of the reality star. People can become famous without any acting or musical abilities. They can become popular online and this is usually enough to provide a following that can fuel sales for enterprising organizations like Lime Crime.
The Lime Crime brand has managed to become one of the most intriguing brands because it actually presents hot colors that just are standardized in the cosmetics world. This is another moment where Doe Deere has broken the rules and reaped the rewards of doing so. She certainly took a risk with this type of makeup. It is not traditional, but it has worked for this very reason. Doe Deere was someone that went against the grain with Lime Crime and won. She could have played it safe, but no one would be talking about her and her online presence if she did. Doe Deere is a young person that realized what she had to do in order to make a difference in cosmetics. She pierced the veil of the sacred cosmetics world and provided consumers with something new.
Lime Crime sparkles as a brand for young adults, but the popularity of it has also given away to another crowd: middle aged women. The mothers of many teenagers are becoming familiar with this type of makeup. The Unicorn Makeup and Lime Crime are Doe Deere signatures. She has become a marketing genius that has saturated her presence with an expanding fan base of consumers. This is all something that makes her a powerhouse that continues to grow. She has evolved and become one to watch in the cosmetics world today.