Chris Burch: How Fashion Industry has transformed after Merging with Technology

In the 70s, the boom box gave excitement to users as it provided convenience in carrying favorite stations and tunes around. In the 80s, the two cassette decks began gaining the attention, and its popularity grew massively owing to it being featured in films. By the 90s, the invention of a Walkman brought a more personal music experience to music lovers. After another decade, the personal experience created by the Walkman became smaller with the invention of the iPod. From the above, technology thrives with the popularity of what the society deems fashionable.


Currently, fashion and technology are combining. Fashion designers are finding pride in creating what is capable of delivering, and this possibility is seen using technology. The use of technology brings high standards in functionality and innovation. Anouk Wipprecht, a designer who has merged technology with fashion, considers technology as a playground in which you experiment, and by diving deeper into it, it compensates you with infinite possibilities.


Emerging trends


Some technological advancements in fashion arise as safety measures. While wearing a bike protection may not be fashionable, Terese Alstin and Anna Haupt came up with Airbag for Cyclists that users would wear around their necks. The airbag pops out upon impact, and when not opened, the cyclist has better visibility compared to one wearing a helmet. Interestingly, designers are using recycled materials to design fabulous fashions. For example, jackets and t-shirts are being created using inner tubes of bicycles, while radiator copper has been used to build a large gown.


Fashion and technology may be combined to create energy. Given that movement can be converted into electrical energy, modern attires that are being created can capture the kinetic energy and use it to power an mp3, a watch, among others. Soledad Martin’s prototype for shoes capable of charging a cellphone while running or walking is an example of such emerging trends.


About Chris Burch


Chris Burch is the founder of the Burch Creative Capital and its executive director. His entrepreneurial values and vision for emerging opportunities are creativity, incubation, applying imagination, and support and scale. These values are capable of leading to disruptive businesses and brands that will have a lasting, positive and direct impact on the lives of consumers. These values and visions are expressed in his company’s investment philosophy.


For almost 40 years as an entrepreneur and investor, Burch has been involved in the rise of over 50 firms. Through combining an innate understanding of the behavior of consumers with that of direct and global sourcing skills, he has built a reputation of linking innovation to impact.