Adam Goldenberg Discusses TechStyle And The Future Of Fashion
Adam Goldenberg is a shrewd businessman. He is the co-founder of JustFab and Fabletics. Recently, Adam Goldenberg appeared on CNBC. He talked about different topics, including the future of the fashion industry and the change of JustFab’s name to TechStyle Fashion Group. In addition, Adam explained how TechStyle Fashion Group is using a unique approach to business.
He noted that the company was concerned with building sustainable brands. To this end, the entity seeks to develop and market its products through the online platform. Additionally, Adam posited that the firm’s brand portfolio uses consumer data to provide clients with better services. Adam Goldenberg is optimistic that the future of TechStyle Fashion Group looks bright considering that they use innovative strategies to develop different brands that satisfy the utility of consumers.
The company’s management decided to change JustFab’s name to TechStyle Fashion Group to highlight its ability to incorporate fashion and technology. Its portfolio brands include Fabletics, JustFab, Fabkids, and ShoeDazzle. Adam posited that when they established JustFab, he and his partner, Don Ressler, set out to transform the way individuals shop by providing on-trend fashion on vator.tv . Adam Goldenberg, the co-CEO of the new firm noted that they have remained true to their vision of providing quality and affordable products.
In 2014, Built in Los Angeles at http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab named Adam Goldenberg among the three LA CEOs that people needed to know. At the time, Adam had predicted a great year for his VIP membership fashion firm. In its four years of operations, the company has been on a growth trajectory. In 2013, it raised $55 million in funding. JustFab also purchased ShoeDazle, a shoe discovery service. Adam noted that they have always been driven by metrics on businessoffashion.com. To this end, they have managed to learn and adapt to their business quickly. He also asserted how customer feedback has been of significance to the company. This information has helped them to review their products and services. This way, they have learnt to develop consumer-oriented products.
Adam Goldenberg became an entrepreneur during his teenage years. When he was 15 years old, Goldenberg created an advertising network called Gamers Alliance. He sold the firm to Intermix in 1999. Later, he became the COO of Intermix. During this period, he had not graduated from high school. Adam met his present business partner, Don Ressler, in 2006. They partnered to establish Intelligent Beauty. Their venture incubated businesses in the fashion and beauty industries. The success of Intelligent Beauty led to the establishment of other brands like JustFab and Fabletics.