Banco Bradesco is the third-largest bank in Brazil, and the man in the spotlight, Luiz Carlos Trabuco is the current Vice Chairman of the Board of Bradesco, as well as its CEO. Having worked for the institution for over 45 years, he was named CEO in 2009, after the retirement of Márcio Cypriano and joined the list of top 100 most influential Brazilians in the country. He’s the fourth person to be President since the banks inception in 1943.
Who is Luiz Carlos Trabuco?
Luiz Carlos Trabuco was born in Marília, Brazil, on October 6th, 1951 and as opposed to the norm, he decided to further his studies by earning two degrees rather than go to work directly after secondary school. At only 18, he achieved this impressive feat and received his two degrees, a degree in philosophy from the University of São Paulo and postgraduate studies in socio-psychology.
His Dedication and Long Career to Bradesco
He began working at Bradesco in 1969, as a clerk at Marilia’s agency, the bank’s first branch office in 1943 and two years later, he moved to São Paulo to work at the headquarters. He became the director of marketing in 1984 and was party to modernizing the bank’s publicity since he was at the helm of the marketing board and his work at Insurance section in 2003, was a stepping stone to his rise to the presidency. He also served as an executive director and president of Bradesco’s private pension company between 1991 and 1992.
He is arguably responsible for the exponential growth of Bradesco in 2015 after seeking out the purchase of HSBC Holdings’, Brazilian branch of operations. This lump sum transaction added to Bradesco six years’ worth of growth. This powerful financial move further solidified Luiz Carlos Trabuco’s name as one of the most astute and prominent executives in the entire South American continent. Furthermore, Trabuco was chosen “Entrepreneur of the Year” in Finance category by Isto É Dinheiro magazine.
After to the acquisition, Bradesco reopened the fight for leadership in the private sector and is likely to outshine its major competitor Itaú Unibanco in three aspects of banking: the branch network, number of account holders and total investment funds. Moreover, it is closely gaining on its rival’s assets, deposits, and loans granted.
Many executives find their way into high-ranking positions by being hired from another company or outside the organizational structure. Luiz Carlos Trabuco earned the dual role of Vice Chairman of Bradesco’s Board of Chairmen and President of the entire bank by merely remaining with the bank for his whole career, having started when he was only 18, way back in 1969.
Who is in the running for the Presidency of the bank?
According to inside sources, Bradesco vice presidents including Mauricio Minas, Octavio Lazari, Alexandre Gluher, and Josué Pancini are seen as possible CEO candidates within the bank’s board of directors.
What next for the Giant Financial Institution?
Luiz Carlos Trabuco told reporters on Wednesday this week that Bradesco will probably choose a new Chief Executive Officer from internal candidates. He will temporary hold both the CEO and chairman posts at Bradesco, after Lázaro Brandão, the outgoing chairman announced his retirement on Tuesday. He also added that the ban
Luiz Carlos Trabuco arguably remains the man to k would announce a new CEO 30 days before the bank´s shareholder assembly in March.watch, these coming years. Let’s wait to see what he will achieve next for the giant financial institution.https://www.bradescori.com.br/site/conteudo/interna/default3.aspx?secaoId=572