The head office of Bradesco that is located in Osasco’s Cidade de Deus within the Sao Paulo’s metropolitan area, is the usual venue where Bradesco conducts its replacement procedures in the hierarchy of ranks within the organization. Up to the present times, the names of those who are being chosen for the position of President for Bradesco Bank normally do not see the light of day.
And this is quite true with Marcio Cypriano whose name was rarely pointed out and who preceded Luiz Carlos Trabuco Cappi as Bradesco Bank’s president. The case is similar with Lazaro Brandao who succeeded Amado Aguiar in 1991. Brandao was considered as the second best that time and no one expected he would be the next Chairman of the Board in 1981.
But in Luiz Carlos Trabuco Cappi’s case the winds seems to have changed. Luiz Carlos Trabuco Cappi started out as a teller with the Marilia Branch of Bradesco Bank. He faithfully and diligently did his duties until such time that he was selected and appointed as the President of the Bradesco Seguros Group that had an insurance company subsidiary which was likewise headed by him. The insurance segment of Bradesco was regarded as the largest insurer in Brazil in 2003.
The success of Luiz Carlos Trabuco Cappi with the Bradesco Seguros Group did not go unnoticed and his name was often mentioned whenever the topic about Marciano Cypriano’s replacement is being discussed according to valor.com.br. He was given the heads up about the Presidency of Bradesco Bank when Cypriano took over the helm, although at that time he was still young at the age of 47 for the organization to actually appoint him.
When Marcio Cypriano reached the age of 65, as per the Bradesco organization’s employment stipulation, he doesn’t have the authority anymore to administer executive duties. And some changes were being deliberated on so he could still remain the president of Bradesco Bank. However, with the new challenges the organization is facing, the board of directors made the final decision to have a new president. And Luiz Carlos Trabuco Cappi was chosen for the role as chairman, but the formality of his ascension will have to wait until the general assembly of the organization which will still happen in March 2009.
At that time Itau Unibanco was formed through the merger of Banco Itau and Unibanco. The merger affected the rank of Bradesco Bank in the private financial segment of the country since Itau Unibanco is now in the lead, and also besting Banco do Brasil, which was unheard of in the past years of the country’s banking industry.
Left with minimal alternatives, Luiz Carlos Trabuco Cappi maintained the banks exemplary banking services for the time being, while meticulously planning to regain its lead in the private banking sector of Brazil. As it happened, Bradesco acquired HSBC Brazil to get ahead of its competitors. With the combined assets of Bradesco and HSBC Brazil, Bradesco was able to attain and even surpass its former ranking within the banking sector of Brazil. All thanks to the daring move of Luiz Carlos Trabuco Cappi.
Learn more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml