As a private equity firm, there is no question that HGGC has garnered its fair share of respect. However, even they were pleased when they were recognized with ten other firms as an organization that is highly devoted to mergers and acquisitions and helping middle market companies with founder-owners to continue to stay relevant in today’s ever-changing technological world.
One of the things that HGGC Ceo Richard Lawson adamantly realizes is that technology is invading all of the end markets within every company. For Lawson, the roadmap remains simple: his private equity firm is going to invest in firms that will provide technological solutions for industries that are widely considered to be outdated. For example, car dealerships, retail stores, insurance providers and market research firms could really benefit from improved end market technology.
Lawson realizes that one of the things that tech companies and other organizations are currently on the lookout for would be Amazon. The company founded by Jeff Bezos has totally revolutionized the way commerce is done in this country. Although this is a good thing for consumers, it has proven to be a difficult thing for rival companies. Thus, Lawson knows that any company that is attempting to connect their brands to consumers in out-of-the-box ways is one that is worthy to be invested in.
WATCH: Steve Young on his journey from @NFL‘s @49ers to co-founding a global @privateequity firm that oversees portfolio companies that employ more than 62,000 employees worldwide – https://t.co/ztKzHZHry0
— HGGC (@HGGC_LLC) May 10, 2018
HGGC believes in a term that is best to be called “Advantaged Investing.” This means that they seek to partner with the founders of middle market firms with a total revenue of $100 million or less. They normally will invest in the firm and then provide them with solutions to help them stand out from the pack. Lawson and HGGC are particularly interested in investing in firms that are using technology to change traditional industries. They also will often invest in companies that place a focus on data virtualization. Their dedication to helping these companies is one of the main reasons they were recognized during this forum.