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JD.com Helps Offline Stores To Get Ahead Of The Competition

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JD.com or Jingdong is dedicated in its goal to make shopping available to whoever that needs it wherever they are and whenever they need it. It is the biggest retail store in China and can boast on delivering the item purchased on the same day or the next day later. Because of the fast transaction, convenience, and the variety of things that can be bought online, people have the perception that offline retailers, also known as the brick and mortar retailers are in obsolete. However, it is not really the case, and to make its goal possible, JD has been helping offline stores in their endeavors.

With the age of internet and online shopping, it is perceived by a lot of people that sales are declining for offline retail stores. However, the reality is that only 8.5% of sales in the US and 15% in China are from e-commerce. Offline stores are still more active than in online stores.

Rather seeing it as a competition, JD offers a wide variety of services for brick and mortar businesses. To improve the consumer experience, JD.com is transforming three major areas of shopping.

Smart Consumption

Smart consumption’s goal is to enhance customer retention and loyalty. It is a fusion of online and offline concepts for both the retailers and the customers. One of Jingdong’s services offered in smart consumption is the virtual or augmented reality technologies. Jingdong offers services that will enable the consumer to try any item before purchasing. Clothing, furniture, and even automobiles are examples of where this new technology can be used.

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Smart Supply Chain

Being efficient is one of the best ways to achieve in the retailer world. When it comes to supplies, a retailer must know what its customers need and avoids guesswork. JD.com, with its advanced technology, was able to harness the power of data management and AI usage to know customer’s preferences, and when they’ll buy the items. Benefits of this service include more control in inventory, sales, pricing, and improved product design.

Smart Logistics

This is one of JD’s best offerings for offline or brick and mortar stores. To make deliveries easier and more efficient, the company offers its advances logistics system to its online and offline partners, making fast deliveries possible even for offline stores. In addition, JD’s advanced logistics also offer warehousing services for both offline and online retailers.

In the recent company’s blog “JD Delivery Stations Get Smart Ahead Of CES Debut”, JD has talked about the launch of two smart delivery stations in the cities of Changsha and Hohhot, strengthening the e-commerce giant’s autonomous logistics capabilities.

 

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