ClassDojo, an education technology platform, has recently announced their monetization plan as discussed in an article by Tony Wan titled “ClassDojo Goes ‘Beyond School’ To Launch First Monetization Feature for Parents.” The article discusses that the seven-year-old company has become increasingly popular in the classroom, but until recently has not had any profits or revenue.
ClassDojo may be familiar to anyone who has a child in elementary or middle school in the U.S. The company is used by 2 of 3 schools in the United States and was designed by co-founders Sam Chaudhary and Liam Don. They created the company to help schools connect with the parents to ensure the students improve their performance while also instilling great habits.
The tool is used in 95% of middle schools and elementary schools. More than one in every six families in the States use the app on a daily basis. The education technology company was launched years ago in August of 2011. It has quickly become one of the leading technologies used by school systems and families alike to help students learn faster and perform better. However, they only recently revealed their plan to monetize the technology, particularly after the founding mission statements of never charging schools or teachers.
Instead, the company created the ClassDojo Beyond School will be a monthly subscription for parents to use at home with their children. One of the features of the app will allow parents to turn opportunities at home into learning experiences to develop healthy habits and work function. One aspect that will be common for both teachers and parents is the ability to incentivize behavior through a reward of digital points or taking them away if the child behaves poorly. The parents will be able to create their own criteria for giving their children points within the app. The hope is that the system will help students take responsibility for their actions and learning how to act correctly.
However, it will also include lessons in mindfulness and meditation. The ClassDojo Beyond School will have videos to guide children and parents in meditation exercises and mindfulness techniques.