‘Evolution of Smooth’ lip balms, better known as EOS, are small, spherical lip care products (http://www.ulta.com/brand/eos) that have swept the nation for the past several years. You can find them on the shelves of every retailer, and EOS advertisements can be seen on TV and in magazines. Social media outlets like YouTube, Facebook, and Instagram love EOS. The company has millions of followers.
EOS lip balm products became quickly the second best-selling lip balm in the US. The company came up with a new take on an old product and is the only one that manages to stand out among its competitors. After months of work, the EOS developers decided on a concept that would speak to all of the 5 senses. The end product is soft and round to the feel, sports attractive pastel colors, has an appealing scent to engage the sense of smell, and comes in a variety of flavors. Everything was considered in the development, even the sound the ball makes when closing the lid. With so much focus on detail, no wonder EOS was an instant success. Targeted primarily at female customers, specifically style- conscious women between the ages of 25 and 35, EOS became quickly the new must- have beauty item.
The company has had great success, and it isn’t slowing down. It continues to be an innovator in its field, offering new collections on a regular basis, and has plans for more products you’ll soon find at the store. Visit evolutionofsmooth.com to view the full EOS product gallery.
The whole story of how EOS started out and the extraordinary path of its creators can be found here: https://www.fastcompany.com/3065606/innovation-agents/is-toyotas-tron-lightcycle-like-i-road-the-future-of-urban-car-sharing.