Judging the popularity of any brand in the 21st century is no longer done by simply adding up the number of sales made, instead the popularity of any brand is now also judged by the number of followers the company has for its social media accounts. A cosmetics startup in existence for just eight years, Lime Crime, has recently reported they have reached the amazing figure of two million followers on Instagram. Under the influence of founder and CEO Doe Deere this technology savvy company has risen through the ranks of the industry to become one of the most popular and fastest growing of recent years. Their blog, ILoveLimeCrime.com talks about this often.
Social media platforms, such as Instagram, play an important role in the life of Lime Crime as the brand was launched as an Online clothing brand by Doe Deere after she completed her studies in fashion. Deere was looking for the perfect cosmetics to use in her marketing campaigns, which reflect her own individual sense of style that can be seen in all areas of the Lime Crime business. Eventually, Deere turned her hobby of creating her own cosmetics into a business as she looked to create her own makeup designs that would reflect the image she was creating for Lime Crime.
The Instagram platform has recently become something of a community for Lime Crime after the company began uploading images of their signature looks for their followers to enjoy. Lime Crime has also encouraged followers to create images of the looks they create and tag them with the Lime Crime name; these customer produced images have become a major statement on the Lime Crime Instagram account as the company looks to encourage followers to be creative and show other members of the community how impressive its range of products can be. Follow Lime Crime on Facebook for more updates.