Crispin Porter & Bogusky (CP+B) International CEO Lori Senecal is a sales and marketing degree holder. The talented leader has transformed several companies that she served as an employee. The innovative leader launched TAG Ideation in 20003 and served as managing director for the TAG- New York. She is experienced in data analytics and specialized in the multinational account.
According to media post, Lori worked with international brands like Xbox, Weight Watcher’s, Staples, Applebee’s, Nabisco, Molson, InBev, and Nestle. The former Coca-Cola global director served as the chief marketing officer in DDB Worldwide Communication Group from 2015 –to 2008. Due to her outstanding performance, Lori got promoted to head the sales and marketing department. She worked in the McCann World group in the capacity of vice president and account management director. She held several positions and responsibilities in numerous organizations she served.
Senecal Countless Achievements
Being an innovator and renowned leader earned Senecal a Quantum Leap Award in 2013 during the AWNY Game Changer Awards event. She received recognition as a hero in global advertising in 2014. Known for her ability to expand businesses within short durations, Lori stands as a preferred employee to every employer. In 2017, Fast Company acknowledged her as the Most Creative People in Business.
Lori Senecal manages the international growth and expansion of CP+B’s. Besides being responsible for the company’s global progress, she is the coordinator of its nine global offices. The agency experienced incredible contributions on the industry and culture since her enrollment in 2015. Her leadership skills transformed the firm to a collaborative, innovative and efficient global dealer. Senecal focuses on talent development an area that earned the agency a recognition by Advertising Age.
Honored to be included with these amazing women https://t.co/X83vgxWmx8
— Lori Senecal (@digitalori) December 5, 2017
According to Lori Senecal, the advertising industry leader emphasizes that 2017 focus will be on image and video creation. These adverts must be innovative and catchy to capture the attention of the public. For you to come up with some satisfactory ads, they should provoke viewers’ emotions. To increase the emotional impact, use real people on ads. You will increase the spread of the announcement as a majority will share after watching. You can follow her on Twitter