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Advertising Executive

Reviews Prove Newswatch TV Gives Viewers What They Want

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NewsWatch TV is a highly rated morning news show that airs every Monday at 7 a.m. The running show is featured on AMC Network, ION Network, other local cable and satellite stations, and by podcast on their mobile app. Their main location is in Washington, DC, and they additionally maintain offices in New York City, Denver, and Fairfax.

The news show airs for 30 minutes, and it is a fast moving, entertaining, and enlightening program. Its viewers get the news that is important to them, and all presented in a crisp, concise manner by a professional broadcasting team. Most segments are no longer than 1 or 2 minutes in length. The show is chock full of these short segments that cover the latest news in technology, consumer updates, breaking medical news, and celebrity interviews.

Newswatch TV also feature reviews on the latest mobile apps and consumer electronics as well as many other topics. NewsWatch TV gets excellent reviews for its content, its pace, and for its broadcasting personalities. Viewers also appreciate the 30 minute format without the time consuming “fluff” on a busy Monday morning. The award-winning television news show has been on the air since March of 1990.

The in-person interviews of the hottest celebrities, sports personalities, and newsmakers takes the viewers on location across the country. The stories featured in the business segment, known as their Biz Reports segment, cover company news and breakthroughs in a large array of industries. The series has remained popular over the years as it strives to offer something of interest to practically every one in its viewer audience.

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Advertising Executive

Lori Senecal Remarkable Contributions to Business Growth

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Crispin Porter & Bogusky (CP+B) International CEO Lori Senecal is a sales and marketing degree holder. The talented leader has transformed several companies that she served as an employee. The innovative leader launched TAG Ideation in 20003 and served as managing director for the TAG- New York. She is experienced in data analytics and specialized in the multinational account.

According to media post, Lori worked with international brands like Xbox, Weight Watcher’s, Staples, Applebee’s, Nabisco, Molson, InBev, and Nestle. The former Coca-Cola global director served as the chief marketing officer in DDB Worldwide Communication Group from 2015 –to 2008. Due to her outstanding performance, Lori got promoted to head the sales and marketing department. She worked in the McCann World group in the capacity of vice president and account management director. She held several positions and responsibilities in numerous organizations she served.

Senecal Countless Achievements

Being an innovator and renowned leader earned Senecal a Quantum Leap Award in 2013 during the AWNY Game Changer Awards event. She received recognition as a hero in global advertising in 2014. Known for her ability to expand businesses within short durations, Lori stands as a preferred employee to every employer. In 2017, Fast Company acknowledged her as the Most Creative People in Business.

Lori Senecal

Lori Senecal manages the international growth and expansion of CP+B’s. Besides being responsible for the company’s global progress, she is the coordinator of its nine global offices. The agency experienced incredible contributions on the industry and culture since her enrollment in 2015. Her leadership skills transformed the firm to a collaborative, innovative and efficient global dealer. Senecal focuses on talent development an area that earned the agency a recognition by Advertising Age.

Honored to be included with these amazing women

— Lori Senecal (@digitalori) December 5, 2017

Advertising Strategies

According to Lori Senecal, the advertising industry leader emphasizes that 2017 focus will be on image and video creation. These adverts must be innovative and catchy to capture the attention of the public. For you to come up with some satisfactory ads, they should provoke viewers’ emotions. To increase the emotional impact, use real people on ads. You will increase the spread of the announcement as a majority will share after watching. You can follow her on Twitter

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Advertising Executive

Lori Senecal: A Leader, Sales, and Marketing Strategist

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Lori Senecal is the CEO of Crispin Porter & Bogusky (CP & B) with global oversight of all the 10 company’s activities. Lori’s story is one characterized by success largely because of the many talents and skills she possesses. She links her achievements and success to her early life, where she was motivated and challenged by her elder brother and sisters to aim higher in her dreams and life goals which is what she has exactly done.

Shortly after graduating with a sales and marketing degree, Lori was employed in a number of companies where her true skills and knowledge were seen. She was a success in helping people work for the best in most companies where she was a talented leader. She left companies better than they were when she came in.


Lori has numerous skills mostly innovation skills that she believes are key in bringing changes and growth in a company, as well as being an expert in accounting for multinational corporations. Her excellent experience in data analysis makes it easy for her to make decisions that grow companies real quick. This has led most employers to seek her service since they can bank on her to perform efficiently to ensure that the company achieves positive productivity outcomes. Lori Senecal is an all-around competitive leader with a thirst of improving productivity and making better working conditions for all employees. Her expertise in advertising, a key aspect of marketing is unmatched. Her digital and integrated marketing strategies together with her useful insights in E-commerce make her a person to watch out for in the business world. Check out GCReport to see more.

Lori’s Advertisement Cues

Lori is not shy of pointing the importance of advertisement in sales and marketing. She advises that a good advertisement plan should focus on reaching its targeted audience, the advert must be understood by the audience and finally, the message in the advert must be inspirational enough to make the audience act on it. She sees the use of social media especially Facebook as a good channel where a good blend of visual images works perfectly. Since most people access Facebook on their phones, Lori advice is that any advertisement plan should aim to maximize the site for mobile use.

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Advertising Executive

Exclusive Interview with Lori Senecal – Business is All About Determination

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A robust personality and expertise in marketing and advertising introduces Lori Senecal. He is a pioneer in the innovative advertising techniques that have revolutionized industries. Her specialty is innovative technology solutions that address business challenges. Due to her credibility she got a CEO position at CP+B. she also served as the former global executive chairman at KBS. Her success is attributed to the constant challenge she gives herself since she does not stay in her comfort zone.

While at KBS her achievements include expanding the company’s global vision in addition to rapidly growing the company something that was contributed by her excellent work ethics. She set life goals early in life having grown in a family of four sisters who gave her a lot of attention in addition to her parents since she was the last-born.

Lori’s urge to be involved in business began in her high school years when she turned to coaching when her height did not allow her to become a great athlete. Through coaching in high school and college, she developed useful leadership skills of excellent communication, goal setting, consistency and having a clear vision.

Lori makes money when other people make money. She earns through performance and perseverance, which are the two core traits that bring income in the ad world. This is also something she learnt early in her career.

About Lori Senecal

Lori Senecal has a degree from McGill University. She has been president of the McCann Erickson New York Office. She has been instrumental in developing successful marketing campaigns for other great brands including Xbox and Coca-Cola. She speaks fluent French and has a motto that advertising is exactly like all other great languages. Visit her LinkedIn account for more details.

Senecal is well known for ability to focus on challenges, which gives her a unique capability to become creative and develop unique styles. It was due to her exemplary leadership that KBS developed into an international agency that has more than 800 employees. She has had significant input in some renowned advertising campaigns that confirmed her as the queen of advertising. Some of these brands include Victoria’s Secret Pink, Vanguard, American Express, BMW and Home goods among others. More details can be found on her page.

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