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Entrepreneur/Blogger/Business/Fashion/Company/Cosmetics/Cosmetic Industry/Success/Women Business

Doe Deere Came From Nothing A Built A Career Based On Her Love Of Color

Posted by eastcoop on

Doe Deere is has created another business that is celebrating jewelry inspired by another age, the Victorian era. It all started one day when she unearthed some beautiful family heirlooms in the form of jewelry. The catalyst to start a vintage inspired jewelry line was Doe’s sister. She helped urge Doe to make her dream a reality.

The result was a high quality and beautiful brand called Poppy Angeloff. This is certainly not the first time Doe Deere created a business. She brings a history of entrepreneurship and creativity to each company she creates. That’s what makes Deere truly stand out from all her peers. There was one person that has celebrated her drive, strength, and journey to running a company, her husband Mark. They met when the both joined a rock band back in their New York City days.

The successful entrepreneur is not shy when it comes to her love of color, even if they were unusual. Deep down, Doe figured there were other people, particularly girls who wanted to experiment with vibrant color schemes. Her first venture into entrepreneurship was going to be a DIY fashion line. Through the process she noticed there was no makeup to support her unique fashion line. This is now Lime Crime was born. By her side, her husband worked at Lime Crime as the president. The 10 year venture was a great way to inspire others to express their individuality through makeup. Now Doe’s vintage jewelry line Poppy Angeloff is starting to really take off.

Success was not always in the cards for Doe. When she was 17, her family moved to the United States. Her mother, sister, and Doe moved to New York City where they thought dreams came true. It was not all roses and butterflies for the trio. They had a rough go at it and they ended up homeless for over two years. They lived in homeless shelters, ate from food banks, and lived in some pretty rough neighborhoods. Luckily, it did not last forever. Doe and her family was able to work her way out of desperation to create a truly enchanting and successful life.


Article Title: The RealReal Makes More Strides In The Fashion Industry

Posted by eastcoop on

Article Text:

The RealReal has spent about 10 years building up its reputation as the premier company in the discount luxury market. The RealReal operates in the reselling/thrifting industry and is known for offering high-end, quality brands to customers. Shoppers can find brands like Stella McCartney on the RealReal website, which an eCommerce consignment store. The company has led the way for the fashion industry to promote the values customers prioritize.

2019 has brought about more advanced in the circular economy when it comes to fashion. The RealReal is a leader in this concept and the success of the company is a clear indication for the future of fashion. In addition its virtual shopping sites, The RealReal has extravagant showrooms and curated live stores that include thousands of quality pieces. Whether customers are shopping online or in-store, they’ll find great deals on clothing, shoes and accessories. The RealReal also has a team of gemologists that carefully inspect the jewelry to ensure authenticity.

The resale concept The RealReal is known for has been featured in popular publications including Forbes, Fortune, the New York Times and even Netflix. Resale is no longer an underground market or a practice reserved for local thrift stores. The increasing popularity of resale means that resellers have to keep up with customer demand for sustainable clothing and jewelry. The fashion industry has long been dominated by fast fashion and department stores; now, reselling taking over and providing consumers with sustainable pieces for a fraction of the original cost.

A 2019 ThredUp Report concerning the fashion resale market and the future success of resale fashion indicates that there has been a 15% increase in the this form of shopping from 2015 to 2018. Fast Company’s Elizabeth Segran stated that shopping has been seen as a luxury practice over the years because of the price of shoes, clothing and accessories. Now that secondhand shopping is no longer taboo, The RealReal can expect to both retain and attract customers in the coming years.

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Fashion Branding Specialist/Fashion/Brazil

DonataMeirelles’ Impeccable Grasp Of The Fashion Industry And Her Continued Contribution To The Same

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DonataMeirelles is a well known fashion enthusiast and stylist in the fashion industry. She works with Vogue Brazil as its director. She is conversant with giving important fashion tips and trends. She has been able to educate her audience in the fashion show on how to improve the experience of using scented candles in a home. She advices home owners to set up candles at the main entry point to the house so that when a visitor or when they themselves arrive from work, the nice scent from the candles brings about an atmosphere that’s nice as well as creating a feeling of intimacy and love in the home environment. She believes that having scented candles in rooms that are mostly used like the sitting room the library section as well as the wash rooms brings about a nice pleasant smell and generally creates a nice atmosphere. She also gives tip that, these candles should be lit in late hours of the day due to the fact that it is the time people arrive from work and that they should therefore be welcomed with a nice smell that goes a long way in raising their spirits. Read more about Donata Meirelles at

DonataMeirelles has also been giving tips on how to use thesee through handbags. She fancies both transparent and coloured handbags because of the different they play in a person’s life. She advises that the coloured opaque handbags are useful for carrying items that need to be concealed from the public whereas transparent ones can be used for carrying items that can be confidently be shown off especially items that are attractive to the eyes of the public. She goes further to say that being organized is very important for one to successfully look presentable and beautiful in a see through handbag.

DonataMeirelles has also been giving advice on issues she believes can continue to improve how magazine publications are made due to the changing prospects in the contemporary world we live in today. She emphasizes on the production of beautiful magazines that are going to info people to buy them due to the wonderful pictorial depiction in them; which also gives the readers the sense of pride while reading or carrying them in whatever setting they are in. She further argues that fashion is not a mere trend but rather a behaviour.Donata advices that personal organization is key to success in any business

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Fashion Branding Specialist/Fashion

Fabletics: Becoming a Successful Startup

Posted by eastcoop on

Fabletics, founded in 2013, is one of the most successful online retailers today. They are competing against Amazon which owns 20% of the online retail industry. Fabletics sells stylish athletic wear for women, and they initially started as a web based retailer. However, as years go by and more people are becoming aware of their product, Fabletics decided to open up their first physical store. The current value of Fabletics is above $250 million, and the number of their customers keeps on increasing annually because of the excellent customer service that they provide and the high quality products that they sell.


Fabletics also revolutionized the online retailing industry by implementing a membership method before people can purchase their products. People who are visiting their website have to answer a quiz first, and the quiz would determine the kind of style for each customer. After the quiz, the customer will be given an option to sign up for free membership, and they can also upgrade it to VIP membership whenever they want to. VIP membership entitles them to receive freebies and discounts on any item that Fabletics is selling. Most of the members opt for VIP membership because of the great value of items that can be bought at Fabletics for cheaper prices. After becoming a member, customers can browse thousands from Fabletics collection, purchase the item online, and then it will be delivered to their address. People are lauding Fabletics because of the user friendly interface that they have on their website, plus the excellent customer service that they are providing to their customers.


With the rising numbers of the physical stores that Fabletics is opening across the United States, they are trying to study another method that would spell success for the company. Fabletics is using reverse showrooming on their advantage. Most retail companies would state that reverse showrooming is bad for their business, but it is entirely different with Fabletics. Normally, people would go inside stores to browse for the item that they wanted, and then they will be looking for a cheaper alternative. With Fabletics, because 30% to 50% of those who are entering the store are already members whose data and preferences are already stored with the company’s database, it will be easy for them to locate the item that they wanted, partnered with discounts making it a cheap but high quality purchase. Then, another 25% of people who are coming inside the store are becoming members, which would give them the same perks. The method is proven effective, and it is one of the reasons why Fabletics grew into a multimillion dollar business.

Dating Apps/Fashion

From Bumble to Weddings, Whitney Wolfe Gets Hitched

Posted by eastcoop on

If there is anyone out there who deserves love, it’s Whitney Wolfe. She’s the CEO and creator of popular dating app, Bumble. Bumble and Bumble BFF are apps that help women all over the country find love. It also empowers women. When it comes to those apps, women call all the shots. They are the one that initiates all conversations and decides at what pace they want to move in an online relationship. Women all over have Wolfe to thank for their success in dating. She’s made so many different relationships possible that wouldn’t have happened otherwise. She’s a champion of love and that’s why it’s so heartwarming to see her find love herself.

Everything looked like it was straight out of a fairytale including Wolfe’s gown. It was a striking white lace Oscar De La Renta gown. The gown was form fitting but flared out on the bottom. Wolfe was shroud in a matching veil. The Bumble CEO turned heads and made guests cry as soon as they caught their first glimpses of her. during the reception, Wolfe switched into a simple yet stunning silk gown so that she could be more relaxed. The ceremony took place at the Villa Treville in Positano. Wolfe and her now husband, Michael Herd tied the knot in front of their friends and family.

The whole day was breathtaking and the backdrop of the wedding was just gorgeous. It was a destination wedding where guests could have a clear view of the Italian coast. Everything was perfectly planned out. The food, drinks, decor, and more all came together in one perfect package. The planners thought of everything. The reception was covered by a canopy of lemon trees. To match, there were lemon accents on all of the dinner tables and each guest’s menu. The cake was to die for. It was a single-tiered cake that was topped with the freshest strawberries. It almost looked too good to eat.

Wolfe had been engaged since last July to the Texas oil heir. One of the most fun aspects of the wedding is the hashtag #HomeIsWhereTheHerdIs that they came up with! It was apparent to everyone that this is a couple that is strongly in love. Seeing Wolfe get married is great for all of her fans. It shows them that she knows how to find true love and therefore there’s hope for them with her popular app Bumble.

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