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Krishen Iyer: An Online Marketing Genius

Posted by eastcoop on

Krishen Iyer is well known as the online partner of Quick Link Marketing, which is now known as Managed Benefits. Krishen Iyer prides himself on his extensive experience in online marketing and has stapled his name as one of the household names in this industry. Krishen also is known for his skills in technical development and his client relations and public relations skills are also well off the charts. Krishen Iyer is an individual who carries out his company’s more important tasks on his own hands and he takes more responsibility in more critical work.

His idea for Managed Benefits came from the principle of connecting companies, organizations and firms that were in need of a particular, unique and specially designed marketing solution that will lead their company into greater height. And Krishen’s Managed Benefits Services is a company that can provide these solutions. The need for a marketing service is the foundation of Krishen’s company.

Krishen Iyer is an individual who has his days completely packed by the hour and by the minute. Krishen’s days usually are filled with tasks and responsibilities regarding technical developments and working with clients for their company’s interface. Krishen also spends his day, well of course, marketing. He specifically designs marketing programs for his clients, and each and every program is specially designed for maximum efficiency and effectivity depending on the nature of the business of the client. See more here.

Krishen Iyer punctuates on the importance of communication in his business – and it is one of the key elements of successfully planning and executing an idea. Krishen values the input of his colleagues and also his clients, because he believes that the best ideas come from multiple and different views and standpoints which is why a healthy and prosperous system of communication is a critical element in making ideas a reality.

Krishen Iyer also puts technology to his advantage and he makes use of advanced marketing analytics online to better reach his engagements and analyze the trends of his projects. The information that he gets from this is used to refine and temper his techniques in order to produce better results.

Connect with Krishen hereĀ

Marketing Expert

Steve Ritchie : Creating a route to bring back Papa John’s

Posted by eastcoop on

In the wake of an internal scandal that has put the pizza giant Papa John’s in a negative light so has the announcement that the company will now be under the leadership of newly appointed CEO Steve Ritchie. Steve was formerly the president of Papa John’s before accepting his new role, however, his relationship with the company spans since the 1990s where Steve worked as an hourly wage worker answering customer service calls from a cubicle. Wanting to have a more direct role with the company, Steve would go on to own and operate his own Papa John’s franchise. However, his first few weeks as CEO were not met with celebration by Steve, but with the drive to bring respect and understanding back to the company in the form of an apology letter to employees and customers alike.

In the letter, Steve Ritchie is quick to state that there is no excuse for the offensive words spoken by a former employee of the company, but to place blame on all its staff and employees is not right. He reminds the public that the people working at these locations are our sisters, sons, and fathers. Although the issue surrounding the words that have hurt so many cannot and will not go unfixed. Therefore the company will be hiring experts to audit all their locations in order to bring a clear understanding of the company culture. In addition, Steve Ritchie along with his top senior management division will hit the road to visit as many locations as possible, interacting with both employees and customers to better formulate a plan moving forward. Lastly, Steve Ritchie promises that under his leadership, the company will attempt to be more transparent with their customers about internal issues. There is no doubt that this new leadership of action has brought some respect back to the Papa John’s brand.